What Happened When ATOZ Partnered with Us - Real Growth
Let us take you behind the scenes and show you exactly how we helped ATOZ Renovationsgo from barely showing up online to becoming a trusted name in NYC home renovations.
OVERVIEW
Client Overview
ATOZ Renovations is a top home renovation company based in New York City. They wanted to grow their online presence to get more leads and become a trusted name in the busy NYC home renovation market. Their website wasn’t working well, their social media was quiet, and their paid ads weren’t bringing in enough results. That’s when they teamed up with Allure Digital to turn things around.Â
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Our experienced team implemented a full scale digital strategy, including SEO, website updates, PPC ads, social media, and yes organic and engaging content to bring in real results. The outcome? Strong growth, more visibility, and a much stronger reputation online.Â
- Business:ATOZ
- Industry:Renovation Services
- Locations:Newark, Rahway, Piscataway, NJ
The Challenges - Where Things Weren’t Working
- Low Search Visibility:ATOZ was getting only 1,900 clicks and 791,000 impressions, and no high-ranking keywords. Their website had just 192 visits from organic searches every month.
- Outdated Website:The site was slow, not user-friendly, and didn’t work well on phones. This made it hard to turn visitors into customers.
- Weak PPC Performance:Paid ads were only bringing 50 conversions a month, with a 10% conversion rate. Not nearly enough leads.
- Poor Social Media Presence:Just 200 page likes and 150 followers, with almost no real engagement from users.
Deliverables
- Identity Design
- Visual Language
- Logo Design
- Stationary Design
- UI/ UX Design
- Web Development
- Social Media Management
- Search Engine Optimization
They needed more than just a small change, they needed a full fix and a change in overall digital marketing strategy.
OUR STRATEGY
Search Engine Optimization: Fixing SEO to Drive Traffic
Key Improvements:
1
On-Page SEO
We updated all website content, headlines, URLs, and meta tags. Internal linking was improved too, all to make it easier for users and Google to navigate the site.Â
2
Technical SEO
We fixed key backend issues like slow load speed, added mobile support, created sitemaps, cleaned up crawl errors, added HTTPS (SSL), and added structured data (schema) to help search engines understand the site better.Â
3
Off-Page SEO
We also focused on the right keywords like “home renovation NYC” and “bathroom remodeling NYC” to bring in relevant visitors who were actually looking for their services.Â
OUR Branding
Branding That Stands Out – Creating a Bold Identity for ATOZ
Great marketing starts with great branding – and that’s exactly where we started with ATOZ. We didn’t just help them look better. We helped them become a brand that homeowners in NYC could instantly recognize and trust. From colors to typography to logos and brand voice, every piece was crafted to reflect the quality, professionalism, and bold personality ATOZ brings to the renovation game.Â
Key Improvements:
1
A Cohesive, Modern Look
We designed a clean, modern logo that captures the structure and precision of expert renovations – simple yet strong. The color palette? Sleek black, bright yellow, and crisp white, giving off major “reliability meets creativity” vibes.Â
2
Typography That Speaks Style
The fonts are purposeful: bold sans-serifs that are easy to read and stand tall, giving the brand a confident, no-nonsense feel that’s still approachable.Â
3
Visual System & Brand Guidelines
We built a complete brand system – everything from icons and patterns to layouts and usage rules. This ensures ATOZ’s identity stays consistent and professional, whether it’s on a business card, truck wrap, or Instagram story.Â
4
Brand Collateral That Works
From presentation slides to social templates, we gave ATOZ the tools to look polished wherever their brand shows up. Every touchpoint is a reflection of their craftsmanship and attention to detail.Â
This wasn’t just a logo refresh, it was a full brand transformation. ATOZ Renovations now has a solid, recognizable identity that stands out in a crowded NYC market and matches the quality of their work from day one.Â
Clean. Bold. Confident. That’s the ATOZ brand, powered by Allure Digital.Â
Clean and minimalistic visual style that focuses on legibility and functionality
Design Across Platforms
Social Media Management:
Building a Community Around the Brand
Engaging Content
Building Real Connections
All Organic, No Ad Spend
Website Development
Giving Website a Makeover That Converts
Easy Design & Navigation
Better UI/UX Experience
Fast and Mobile Responsive
Innovative Features
We also focused on the right keywords like “home renovation NYC” and “bathroom remodeling NYC” to bring in relevant visitors who were actually looking for their services.Â
Reinvented and simplified design that speaks for itself
UI & UX Design
Pay Per Click (PPC): Maximizing ROI with Smarter Ad Campaigns
Targeted Campaigns
Optimized Landing Pages
Performance Tracking
The Results
From Low Traffic to High Impact with Stronger Online Presence
SEO & Analytics Performance
Key Highlights
- Organic traffic shot up by 1,724%, showing huge gains in how often ATOZ showed up in search results.
- Keyword rankings jumped by 77%, going from 400 to 708 tracked keywords
- ATOZ climbed 478% in organic search positions, becoming a serious competitor for top industry keywords
- User engagement metrics saw massive uplifts with active users rising by 270%, sessions by 289%, and engaging sessions by 285%
- Lead generation took off, with 388 phone calls in just 6 months, driven by enhanced Google Business Profile rankings and targeted keywords.
PPC Performance
Key Highlights
- Organic traffic shot up by 1,724%, showing huge gains in how often ATOZ showed up in search results.
- Keyword rankings jumped by 77%, going from 400 to 708 tracked keywords
Social Media Growth
Key Highlights
- Organic page likes grew by 1,050%, jumping from 200 to 2,300.
- Organic followers increased by 1,500%, growing from 150 to 2,400. This helped build a strong, active online community.
The Bigger Picture - Building Trust, Getting Results, Growing Fast
This wasn’t just about fixing a website or running a few ads. It was about completely transforming how people see ATOZ Renovations online.
Now, homeowners across NYC can find ATOZ right at the top of Google searches. They click through to a modern, easy-to-use website. They scroll through real renovation work and connect with the brand on social media. It feels legit, and it is.
The PPC campaigns turned clicks into real leads. And the organic social growth gave ATOZ a louder voice without paying for followers or ads. It all came together to build trust, drive results, and grow the brand in a big way.
Smart Strategy. Real Results. Powered by Allure Digital.
Allure Digital brought ATOZ Renovations out of the shadows and into the spotlight. Through SEO, web design, PPC, and smart social media moves, we helped them grow fast, and grow right.
The numbers don’t lie: more traffic, more calls, more followers, and more visibility. ATOZ is now a known name in New York City’s renovation businesses and it all started with the right strategy.