Empowering SetupNYC’s Digital Triumph with SEO, PPC, and Website Development
OVERVIEW
Client Overview
SetupNYC (https://setupnyc.com), a vibrant New York City-based business, aimed to dominate the digital landscape. Struggling with low organic traffic, ineffective PPC campaigns, and an outdated website, they partnered with our digital marketing agency to revolutionize their online presence. Through a powerful blend of Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Website Development, we unleashed SetupNYC’s potential, delivering a digital transformation that fueled exponential growth and market leadership.
- Business:Setup NYC
- Industry:Handyman Services
- Locations:New York, NY 10022, United States
The Challenge
SetupNYC faced significant digital hurdles:
- SEO Minimal organic visibility, with low clicks, impressions, and no high-ranking keywords..
- PPC Inefficient campaigns with a high cost-per-lead (CPL) of $180, low conversion rates (<4%), and only 5–10 calls/month.
- Website An outdated site with poor user experience (UX), slow load times, and no mobile optimization, stifling conversions.
Deliverables
- UI/ UX Design
- Web Development
- Social Media Management
- Search Engine Optimization
Our mission was to ignite a digital renaissance, turning challenges into opportunities for SetupNYC to shine.
OUR STRATEGY
Our Approach
We crafted a multi-channel strategy, seamlessly integrating SEO, PPC, and Website Development to create a dynamic digital ecosystem.
1. Search Engine Optimization (SEO)
To boost SetupNYC’s organic presence, we implemented a comprehensive SEO strategy targeting on-page, technical, and off-page elements.
1
On-Page SEO
- Optimized headings, content, URLs, and meta tags for keyword relevance and user intent.
- Enhanced internal linking to improve navigation and content discoverability.
2
Technical SEO
- Generated XML sitemaps and optimized robots.txt for efficient crawling.
- Fixed crawl errors, implemented SSL, and added schema markup for richer search snippets.
- Enhanced mobile-friendliness and site speed, validated by Google PageSpeed Insights.
- Addressed keyword canonicalization to eliminate duplicate content.
3
Off-Page SEO
- Built a high-quality backlink portfolio via guest blogging, directory submissions, and local SEO.
- Amplified social media engagement to boost brand authority and referral traffic.
4
SEO Results and Achievements
Our SEO strategy delivered transformative results, positioning SetupNYC for sustained organic growth:
These metrics reflect a thriving organic presence, with 1,300 keywords driving 1,100 monthly visits and 2.92 million impressions. The 989 form submissions and 118,000 events highlight strong user engagement and lead generation, laying a robust foundation for future growth.
2. Pay-Per-Click (PPC) Advertising
SetupNYC’s PPC campaigns were underperforming, with high costs and low lead volume. We overhauled their approach to maximize efficiency and results.
1
Key Problems Identified
- Poor campaign structure, mixing services and locations.
- Low-converting landing pages failing to capture leads.
- High CPL ($180) and low lead volume (5–10 calls/month).
2
Optimization Strategies
- Campaign Restructuring:
- Launched Performance Max and service-specific Search campaigns for precision.
- Added geo-targeted campaigns for NYC and NJ to enhance relevance.
- Landing Page Overhaul:
- Built dedicated, high-converting PPC landing pages with clear CTAs.
- Conducted A/B testing to optimize lead capture.
- Bidding & Keyword Refinement:
- Adjusted bids based on performance data.
- Removed low-intent keywords and added negative keywords to reduce wasted spend.
3
PPC Results and Achievements
Our PPC optimizations delivered exponential growth, transforming lead generation:
By restructuring campaigns and optimizing landing pages, we achieved a 10x increase in leads, a 65% reduction in CPL, and a CVR exceeding 15%. Improved targeting ensured higher-quality leads, setting the stage for scalable success.
3. Website Development
SetupNYC’s outdated website hindered user engagement and conversions. We redesigned and launched a modern, high-performance site using the Elementor builder over four weeks.
1
Development Process
- Sleek Design & Navigation
Crafted intuitive layouts for seamless user journeys.
- Enhanced UI/UX
Implemented compelling CTAs to drive conversions.
- Speed & Mobile Optimization
Achieved fast load times and full mobile responsiveness, validated by Google PageSpeed Insights.
- Innovative Features
Added animations and integrations for a dynamic user experience.
2
Website Results
The new website revolutionized SetupNYC’s digital presence:
- User Experience
Modern, responsive design improved navigation and user satisfaction.
- Conversions
Optimized landing pages boosted form submissions and interactions.
- Performance
Fast load times and mobile optimization enhanced accessibility. The client was thrilled with the innovative design, which elevated brand credibility and user engagement.
Results Summary
Results Summary
Our integrated strategy delivered extraordinary results for SetupNYC:
SEO
Achieved 1,300 ranking keywords, 1,100 monthly visits, 39,300 clicks, and 989 form submissions, driving robust organic growth.
PPC
Increased leads by 10x (70–100 calls/month), reduced CPL by 65% (70), and boosted CVR to over 15%.
Website Development
Launched a high-performance, user-friendly website with superior UX, speed, and mobile responsiveness, enhancing conversions and brand perception.
Inspiring the Future
Inspiring the Future
SetupNYC’s transformation is a beacon of what’s possible when vision meets strategy. By blending cutting-edge SEO, data-driven PPC, and innovative website development, we turned challenges into triumphs, propelling SetupNYC to the forefront of their industry. This case study is more than a success story—it’s a call to action for businesses to dream big, embrace innovation, and unlock their limitless potential in the digital age.