Are you looking for quick organic traffic growth? Know that finding trending keywords for search engine optimization is a real game changer. The top spots of search results on Google have an average click-through rate of around 40%. High ranking is quite important, but the top most ranking results are for highly competitive keywords that have existed for a while. To stay competitive, it is important to identify and use trending keywords effectively. Today, we will explore top strategies, tools, and best practices to find trending keywords for SEO.
Why Trending Keywords are Important for Search Engine Optimization?
Before we delve into the strategies, let’s have a quick look at the importance of trending keywords for SEO:
- Attract More Traffic: Trending keywords drive visitors to your website by aligning your content with popular search terms.
- Stay Relevant: Incorporating trending topics keeps your content fresh and aligned with current conversations.
- Gain a Competitive Edge: Early adoption of trending keywords helps position your content ahead of competitors.
- Improve Engagement: Content that resonates with current trends will likely engage readers and encourage sharing.
Strategies to Find Trending Keywords
Now comes the game-changer part. Here are a few effective strategies to discover trending keywords to boost ranking for SEO::
Leverage Google Trends
Google Trends is a free tool that provides insights into search interest over time. Here’s how to use it effectively:
- Explore Real-Time Trends: Check the “Trending Searches” section to identify topics gaining traction in your region or industry.
- Compare Keywords: Use the comparison feature to analyze multiple keywords and determine which is more popular.
- Analyze Seasonal Trends: Identify recurring trends to plan content ahead of time.
- Filter by Categories: Narrow down trends by industry or topic to find keywords relevant to your niche.
Monitor Social Media Platforms
Social media platforms are hotbeds for emerging trends. Tools like Twitter’s Trending Topics and Instagram hashtags can provide valuable keyword insights:
- Twitter Trends: Check the trending section on Twitter to discover popular hashtags and phrases.
- Hashtag Research: Use Instagram, TikTok, or LinkedIn hashtags to find trending terms related to your industry.
- Social Listening Tools: Platforms like Brandwatch or Hootsuite allow you to monitor conversations and identify trending topics.
Also Read: How To Do SERP Analysis Like an Expert
Use Keyword Research Tools
Dedicated keyword research tools help you uncover trending keywords and their search volume, competition, and potential value. Popular options include:
- Ahrefs: Use the “Keywords Explorer” and “Content Explorer” features to find trending topics.
- SEMrush: Analyze keyword trends, search volume, and related terms with SEMrush’s comprehensive toolkit.
- AnswerThePublic: Discover questions and topics users are searching for based on your keyword.
- Ubersuggest: Get keyword suggestions, search volume data, and insights into trending content.
Analyze Competitor Content
Keeping an eye on your competitors can reveal trending keywords they’re targeting. Here’s how to do it:
- Check Top-Ranking Pages: Identify the keywords used in your competitors’ high-ranking content.
- Use Competitor Analysis Tools: Tools like Ahrefs and SEMrush allow you to analyze competitor keywords and backlinks.
- Monitor Blogs and Social Media: Study your competitors’ blog posts, social media updates, and email newsletters for keyword inspiration.
Explore Niche Forums and Communities
Forums and online communities can be a goldmine for trending topics. Platforms like Reddit, Quora, and niche-specific forums can help you:
- Identify User Queries: Look for common questions and discussions related to your industry.
- Spot Emerging Trends: Pay attention to recurring themes and popular threads.
- Engage with Users: Direct interaction with community members can provide deeper insights into trending topics.
Utilize News Aggregators and Content Platforms
News aggregators like Feedly, Flipboard, and Google News are excellent for discovering trending topics:
- Set Up Alerts: Use Google Alerts to receive notifications about new content related to specific keywords.
- Follow Industry Blogs: Keep tabs on leading blogs and publications in your niche.
- Analyze Viral Content: Use tools like BuzzSumo to identify viral articles and trending keywords.
Incorporate Seasonal and Event-Based Trends
Seasonal events and industry-specific occasions often drive keyword trends. Examples include holidays, product launches, and major conferences:
- Plan Ahead: Create content calendars around seasonal trends like Black Friday, Christmas, or industry expos.
- Monitor Industry Events: Track keywords related to major conferences, webinars, or trade shows.
- Capitalize on Holidays: Leverage holiday-specific keywords to boost traffic during peak seasons.
Use Google Search Features
Google’s search engine itself provides several features to identify trending keywords:
- Autocomplete Suggestions: Start typing a keyword in Google’s search bar to see related queries.
- People Also Ask: Analyze the “People Also Ask” section for questions related to your topic.
- Related Searches: Scroll to the bottom of search results to find related terms.
Best Practices for Using Trending Keywords
Identifying trending keywords is only half the battle; using them effectively is equally important. Follow these best practices to maximize your results:
Prioritize Relevance: Trending keywords must align with your target audience and business goals. Irrelevant keywords may drive traffic but fail to convert.
Balance Popularity and Competition: Highly popular keywords often have stiff competition. Look for long-tail keywords or niche-specific terms to target less competitive opportunities.
Create High-Quality Content: Use trending keywords as a foundation for creating valuable, informative, and engaging content. Avoid keyword stuffing, which can harm your SEO rankings.
Optimize for Voice Search: With the rise of voice assistants, focus on conversational and question-based keywords that mimic natural language.
Monitor Performance: Track the performance of your trending keywords using tools like Google Analytics and Search Console. Adjust your strategy based on what’s working.
Update Content Regularly: Trending keywords can lose relevance quickly. Update your content to reflect new trends and maintain its value over time.
Challenges and Solutions for Trending Keywords
- Short-Lived Trends: Trending keywords can fade quickly. Stay agile and monitor trends regularly to avoid outdated content.
- Over-Saturation: Popular trends can lead to stiff competition. Focus on unique angles and niche topics to stand out.
- Maintaining Authenticity: Avoid chasing trends that don’t align with your brand values or audience interests.
Contact Allure Digital to Boost Ranking on SERP
Finding and using trending keywords is a dynamic and rewarding process that helps enhance your SEO efforts. If you are interested in boosting your ranking on SERP without taking any stress, contact Allure Digital. Our in-house SEO specialists have the skills to find trending keywords and incorporate them strategically to gain top rankings. When you hire us, ensure that your task is in the hands of specialists. Feel free to contact us today, and let’s get started.