With more than 5.6 billion searches per day of the world performing online searches on the Internet, almost 46 percent of the individuals perform them in their local areas for local businesses.
What is Local SEO?
Local SEO is a popular practice where you optimize your content on relevant area-based search terms so your content can start appearing on the top searches in that particular region.
It helps increase your online visibility, helps others easily find your stuff online within your vicinity, and gives you more authenticity in the online world.
In order to carry out local SEO, you may have to perform multiple practices such as,
- Claim and optimize your Google Business profile.
- Work on your business reputation
- Perform a thorough website optimization
- Perform effective citation building
- Optimizing your site content according to changing Google algorithm
- Avoid spam at all cost
- And work on local link building for your website
If you implement these practices effectively, you will eventually see your website start effectively appearing in the Local Pack, the Local Finder, and Local Organized Results, and also on top in Google Maps.
Local Pack, Finder, Organic Search Results & Google Maps
Local Pack is the specific area that appears on top of the search engine result page but right below the Google Search bar. It contains the listings with pinpoint locations on the map of your desired local business marking the exact location where your business is present.
Local Finder is a location-based feature offered by Google Search which helps you identify your business, whether it appears in the Local Pack of Google or not. Beneath the Local Finder is the Localized Organic Result, which usually appears like every other website in Google Search.
ALSO READ: Why do small businesses need local SEO?
What are the Benefits of Local SEO?
Reach More People
With the proper local search engine optimization practices, you can easily reach a larger audience in your specified local area. If your target audience can find you in the prominent places of Google, they might feel more inclined to make the decision of calling you up and getting served.
Drive More Conversions
The more people come across your business in the local area, the greater the chances of their conversions. With the right local SEO practices, you can observe more organic traffic and hence, more chances of individuals being converted into potential customers bringing business.
Enhance Your Reputation
As you start appearing in different locations in the Local Pack and Localized Organic Searches, you will gain a reputation within the audience. Before you know it, you will create a reputation that will encourage people to come to you and you alone! No matter how much the competition is.
Getting Started with Local SEO
Hope this article helps you to answer what Local SEO is & what the benefits are. Several SEO agencies out there value your presence in the online world. Are you also looking for a similar marketing agency? Get started with Local SEO only at Allure Digital!