What Happened When ATOZ Partnered with Us - Real Growth

10X increase in monthly organic traffic | Fully revamped, mobile-friendly website | Higher lead volume with lower ad spend

Let us take you behind the scenes and show you exactly how we helped ATOZ Renovationsgo from barely showing up online to becoming a trusted name in NYC home renovations.

OVERVIEW

Client Overview

ATOZ Renovations is a top home renovation company based in New York City. They wanted to grow their online presence to get more leads and become a trusted name in the busy NYC home renovation market. Their website wasn’t working well, their social media was quiet, and their paid ads weren’t bringing in enough results. That’s when they teamed up with Allure Digital to turn things around.

Our experienced team implemented a full scale digital strategy, including SEO, website updates, PPC ads, social media, and yes organic and engaging content to bring in real results. The outcome? Strong growth, more visibility, and a much stronger reputation online.

The Challenges - Where Things Weren’t Working

Low Search Visibility:ATOZ was getting only 1,900 clicks and 791,000 impressions, and no high-ranking keywords. Their website had just 192 visits from organic searches every month.
Outdated Website:The site was slow, not user-friendly, and didn’t work well on phones. This made it hard to turn visitors into customers.
Weak PPC Performance:Paid ads were only bringing 50 conversions a month, with a 10% conversion rate. Not nearly enough leads.
Poor Social Media Presence:Just 200 page likes and 150 followers, with almost no real engagement from users.

Deliverables

Identity Design
Visual Language
Logo Design
Stationary Design
UI/ UX Design
Web Development
Social Media Management
Search Engine Optimization

Visit Live

They needed more than just a small change, they needed a full fix and a change in overall digital marketing strategy.

OUR STRATEGY

Search Engine Optimization: Fixing SEO to Drive Traffic

We focused heavily on SEO to bring in more people searching for renovation services in NYC.

Key Improvements:

1

On-Page SEO

We updated all website content, headlines, URLs, and meta tags. Internal linking was improved too, all to make it easier for users and Google to navigate the site.

2

Technical SEO

We fixed key backend issues like slow load speed, added mobile support, created sitemaps, cleaned up crawl errors, added HTTPS (SSL), and added structured data (schema) to help search engines understand the site better.

3

Off-Page SEO

We built strong backlinks through guest blogs, local listings, and social media. This helped increase the site’s authority and local rankings.

We also focused on the right keywords like “home renovation NYC” and “bathroom remodeling NYC” to bring in relevant visitors who were actually looking for their services.

OUR STRATEGY

Website Development: Giving Website a Makeover That Converts

ATOZ’s old website wasn’t cutting it anymore. So, we gave it a fresh new look and built it to drive real results. Using Elementor, we redesigned the whole site in just four weeks.

Key Improvements:

1

Easy Design & Navigation

We created simple, user-friendly pages with a clean layout that highlights ATOZ’s past projects with beautiful visuals.

2

Better UI/UX Experience

Strong CTAs were added throughout the site to push more people to take action, whether booking or inquiring.

3

Fast and Mobile Responsive

The new site loads fast and works great on any screen, backed by top scores on Google PageSpeed Insights.

3

Innovative Features

We added animations and smart integrations to make the site feel modern and professional. The client loved it.

We also focused on the right keywords like “home renovation NYC” and “bathroom remodeling NYC” to bring in relevant visitors who were actually looking for their services.