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Cleaned up all the on-page stuff, content, URLs, headings, and meta tags.
Brothers Fix – From No Clicks to Nonstop Calls with Local SEO and a Site That Converts
Branding & Identity | Websites & Digital Platforms | Search Engine Optimization
OVERVIEW
Client Overview
Flat Rate Junk Removal (https://flatrate-junkremoval.com) approached our digital marketing agency to overhaul their online presence. Struggling with low visibility, poor conversion rates, and an outdated website, they needed a comprehensive strategy to dominate their market. We delivered exceptional results through Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, and Website Development, turning their digital challenges into a story of remarkable growth and success.
- Business:Brothers Fix
- Industry:Handyman & Furniture Installation
- Location:185 Industrial Ave, Ridgefield Park, NJ 07660
The Problem
They Had the Skills But Not the Search Results
Before Allure Digital stepped in, Brothers Fix was doing solid work on the ground but flying under the radar online. They had the skills, the service, the drive, just not the visibility. Their website was outdated, slow, and clunky on phones. It didn’t invite users in. It didn’t perform how it should. And it wasn’t showing up where people were actually looking.
Google? Almost no clicks. Barely any traffic to speak of. Their keyword rankings were low, and calls? Pretty much nonexistent. They weren’t just lagging behind the competition; they were stuck. Doing all the right things on the ground, but online, they were invisible.
Deliverables
- Identity Design
- Visual Language
- Logo Design
- Stationary Design
- UI/ UX Design
- Web Development
- Social Media Management
- Search Engine Optimization
The Final Result? Brothers Fix is Now Showing up in Search, Getting Clicked, and Getting Booked – Day in, Day out
Our Plan
Our Plan? Keep It Simple and Make It Work
Brothers Fix needed results, not fluff. So we looked at what was holding them back and went straight to the core, fixed the SEO so the phone rings, and rebuilt the site so people visit and stay. No shortcuts, just work that moves the needle.
Key Improvements:
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We Rebuilt the Site to Get Clicks, Calls, and Conversions
The old website just wasn’t doing its job. So we built a new one using Elementor and got it done in 4 weeks. It’s fast, looks good, and works great on phones too.
Key Fixes:
- Clean and modern layout. Not cluttered. Easy to use.
- Built-in click-to-call buttons.
- Super-fast loading.
- Optimized for mobile and desktop.
- Added simple animations and smooth scrolling to keep users engaged.
- Clear CTAs to drive action.
How It Paid Off:
- People actually stayed longer.
- The site didn’t freeze on phones.
- Conversions went up. 193 phone calls tell the story.
The Challenges We Solved
- Lots of competition in handyman and furniture installs. So we focused on city-specific services and built strong local pages.
- Tech issues like slow load speeds, bad meta tags, and crawl errors. We fixed it all.
- Hard to rank locally at first. But smart content and local SEO flipped the game.
OUR STRATEGY
SEO That Made Them Visible and Drove Real Search Traffic
The first thing we tackled was SEO. If people can’t find you, they can’t hire you. It’s that simple. So we got hands-on and got serious. This wasn’t about checking boxes. It was about making their business show up where it mattered.
How We Handled the SEO:
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Handled the tech side: improved load speed, fixed crawl errors, made it mobile-friendly, added schema, sitemap, SSL.
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Handled the tech side: improved load speed, fixed crawl errors, made it mobile-friendly, added schema, sitemap, SSL.
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Locked in on high-value keywords like “Commercial Handyman” and “Furniture Installation.”
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Used tools that actually help Google Search Console, SEMrush, Ahrefs, Keyword Planner.
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Here’s How It Turned Out:
Where Our SEO Strategy Led Them
- Organic traffic shot up by 1,775%. That’s not a typo. From 192 visits to 3.6K.
- Keyword count jumped from 92 to 300. Search positions climbed to 509.
- Clicks went up 54%. Impressions exploded from 14K to 104K.
- More real users showed up: 3.6K active users, 5K+ sessions, 24K+ tracked events.
- Most importantly? 193 phone calls in just four months. That’s what matters.
The Final Result? Brothers Fix is Now Showing up in Search, Getting Clicked, and Getting Booked - Day in, Day out
They went from nearly invisible to a local favorite with 3.6K visitors, over 500 search rankings, and real leads rolling in.
Ready to Fix Problem
Ready to Fix Your Visibility Problem? Want Results Like Brothers Fix?
If your business is buried on page 4, or worse, not even showing up, you’ve got the same problem Brothers Fix had. Good service means nothing if no one can find you. That’s where Allure Digital comes in. If Brothers Fix could jump from 192 visits to 3.6K… imagine what we could do for you.
Let’s chat before your competitors get ahead. Allure Digital is ready, are you?
Why
Why This Worked?
Data-Driven Decisions
Every change was backed by analytics.
Hyper-Local Targeting
Focused on high-demand NJ service areas.
Speed + Precision
Fast execution without sacrificing quality.