Quality 1st Towing - Once hard to find now ranked #1 on Google
Branding & Identity | Websites & Digital Platforms | Search Engine Optimization
OVERVIEW
About Quality 1st Towing
Our client, Quality 1st Towing, is a 24/7
emergency towing service to our people in New
Jersey. As a small towing company, Quality 1st
Towing was facing various challenges within
the highly competitive towing industry that
were hindering their growth and ability to
attract new customers. Seeking a solution, they
approached Allure Digital, a leading digital
marketing agency, to help them overcome
these obstacles and establish themselves as a
dominant force in their market.
- Business:Quality 1st Towing
- Industry:Towing & Roadside Assistance
- Locations:Newark, Rahway, Piscataway, NJ
The Challenge
Quality 1st Towing was struggling with its online presence:
- Low online visibility:Minimal organic traffic and poor search rankings.
- Ineffective PPC campaigns: High cost-per-lead ($40+) and conversion rates below 5%.
- Outdated website: Poor UX, slow load times, and no mobile optimization.
- Minimal leads: Only 100-150 calls per month despite multiple service areas.
Deliverables
- Identity Design
- Visual Language
- Logo Design
- Stationary Design
- UI/ UX Design
- Web Development
- Social Media Management
- Search Engine Optimization
They needed more than just a small change, they needed a full fix and a change in overall digital marketing strategy.
OUR STRATEGY
How We Turned Things Around in 3 Steps
Allure Digital’s team made a clear strategy with multi-faceted plan to improve Quality 1st Towing’s online presence. We focused on three main things.
Key Improvements:
1
Rebuilt In Elementor
for faster load times (Google PageSpeed score: 90+)
2
Mobile-Friendly
Made it mobile-friendly and easy to use.
3
500+ Pages
for local SEO dominance.
4
Interactive Elements
Added interactive elements like click-to-call buttons.
How It Paid Off
Longer Session Duration
0
X
Lower Bounce Rate
0
%
Higher Trust & Lead Quality
PPC Ads
PPC Ads Campaign - Making Their Ads Work Better
What we did
- Made new and more relevant ads (like Call-Only and Performance Max).
- Used better keywords (like “emergency towing NJ”).
- Stopped wasting money on bad clicks.
- Built new landing pages that were fast and easy to use.
Landing Page Optimization:
- Built mobile-friendly, high-converting landing pages with clear CTAs.
- Reduced bounce rates and increased form submissions.
Swift Execution
- Built mobile-friendly, high-converting landing pages with clear CTAs.
- Reduced bounce rates and increased form submissions.
SEO Domination
SEO Domination From Zero To 50K+ Traffic
Our SEO Playbook:
On-Page Optimization
Meta tags, headers, internal linking, and schema markup
Technical SEO
XML sitemaps, crawl error fixes, SSL, and mobile optimization.
Local SEO
GMB optimization, citations, and localized content.
Off-Page SEO
High-authority backlinks (Yelp, MapQuest, press releases).
With Our Dedicated Efforts Things Turned Around In Just A Few Months
SEO Results in 4 Months
1.9K
Keywords
52.6K
Traffic
$176.7K
Keywords
2.4K
Search Console Clicks
1,903
Organic Search Positions
4K
Google Analytics Sessions
529K
Google Analytics Sessions
16K
Google Analytics Event Count
791
Total Phone Calls (4 Months)
3.2K
Google Analytics Active Users
1.7K
Google Analytics Engaged Sessions
Highlights
Key Highlights:
Traffic Growth
Soared by
300-400%
(over 50K visits).
CTR Improvement
Climbed to 1.2%, with a
300%
increase in lead volume (aligned with PPC data).
Traffic Growth
Increased
GMB Rankings
and strong performance for targeted keywords (e.g., “Tow Truck,” “Towing in NJ”).
Results
The Final Result:
Total Digital Supremacy
Client Reviews
What Our Client Say About Us
Why
Why This Worked?
Data-Driven Decisions
Every change was backed by analytics.
Hyper-Local Targeting
Focused on high-demand NJ service areas.
Speed + Precision
Fast execution without sacrificing quality.
